Dear Soccer Fan,
Dear Friend of the SCHUNK Company, if you are asking yourself what SCHUNK has to do with Jens Lehmann the story sounds incredibly easy, but it is also very exciting for me when looking back. Just imagine a boy who has an idea, and how he feels when his most burning desire comes true in a way he could only ever have dreamt of. I was able to experience exactly that.
At the beginning, the idea was to create new paths in our corporate communications. SCHUNK continues to set new standards with its innovative products. This is how we are known, this is our image. However, in our family-owned company with more than 2.700 employees, there is much more potential in every single employee. Each striving for more, with commitment, fun at work and with passion. I wanted to see and feel this passion in our communication. And the idea of a brand ambassador was born. But who would be a 100% match for us? Who can get across who we are, our values and
our new motto "Superior Clamping and Gripping" the best?
The first encounter
As a passionate soccer player and thanks to the initial support of a renowned advertising agency in Ludwigsburg, I had a clear and immediate impression on precise gripping and safe holding: A world class goalkeeper!
No sooner said than done. In the middle of 2011, I wrote a letter to Jens Lehmann, which reflected my thoughts on a possible partnership between him and SCHUNK. The contact points and analogies between the German goalkeeping legend and ourselves were surprising not only to me, but to him too. His decision did not take long.
In October 2011 it was time. We met in Munich at the Franz-Josef-Strauß International Airport.
Before me was a man who I continued to look up to. He stood taller than he appears in the photos. For me it has been a meeting with an old acquaintance ndash but not for him. So it is no coincidence that a relationship between a star and a fan is called unidirectional.
After the exchange of the first words it was obvious that we had a great deal to discuss with each other. He talked about himself, his sporting successes, his social commitment and his family. I told him of our company, our philosophy, our employees, the No. 1 products, and our family. The ice had been broken.
There is really a lot connecting Jens Lehmann and SCHUNK.
The passion of a champion, and the passion of a pioneer, the common fascination for precise gripping and safe holding, as well as the internationality, and the No. 1 position - each as a professional in their field.